google-bigquery - 从与 Firebase 分析连接的 bigquery 获取人口统计信息

Question

我将 Firebase Analytics 数据导出到 BigQuery，但人口统计查询存在一些问题。

我想查询性别或年龄，但在 BigQuery Export schema或 Event and parameter details .

有人知道我该怎么做吗？

提前致谢!

Answer 1

用户属性是您定义的用于描述用户群分割的属性，例如语言偏好或地理位置。

分析会自动记录一些 user properties ;您无需添加任何代码即可启用它们。如果您的应用需要收集额外的数据，您可以在应用中设置多达 25 个不同的 Analytics 用户属性。查看更多详情 here

注意:只有当您的应用链接到广告支持框架时，才会自动收集年龄、性别和兴趣属性。链接到此框架还会自动收集广告标识符 (IDFA)。

Firebase Analytics 中的受众特征和兴趣数据:

Firebase Analytics collects demographics and interests data from the following sources:

• The Android Advertising ID. Applies to app activity only. When you use the Firebase Analytics tracking code in an Android app, Firebase Analytics generates an identifier based on the ID that includes demographic and interest information associated with users’ app activity.
• The iOS Identifier for Advertisers (IDFA). Applies to app activity only. When you use the Firebase Analytics tracking code in an iOS app to collect the IDFA, Firebase Analytics generates an identifier based on the IDFA that includes demographic and interest information associated with users’ app activity.

When the Device Advertising ID is not present, Firebase Analytics cannot collect demographics and interests information. Consequently, demographics and interests data may only be available for a subset of your users, and may not represent the overall composition of your traffic.

此外，出于隐私原因，Firebase Analytics 人口统计报告似乎已设置阈值。一旦你有足够的数据——每个年龄/性别组至少有 10 个用户——就会显示该组的数据。

Update

年龄、性别和兴趣是 Google 拥有的专有数据，不会导出到 BigQuery。